Motoguo SS21 is a portrayal of love and the celebration of life, this campaign reflects exactly just that. Motoguo invited characters of unique personality to join them in their very own little universe for a grand celebration.

MOTOGUO is an eponymous label, founded since 2015 by Moto Guo and business partner, Jay Perry Ang accompanied by co-creative director, Kinder Eng.

Formerly started as menswear label, motoguo has progressed into a gen-derless label where their collections are pushing the boundaries of gender,fashion and fluidity, progressively creating a space for anyone in between.

With the duo’s detailed institutions, precise visions and a certain inclination forromance, their collections are reminiscent of everyone’s childhood nostalgiaimmersed in whimsicality and playfulness, topped with a sparkle of cynicism.

See the light at the end of the tunnel?

During these hard times where everything seems to have halted, the label shifts focus onto the subtlety revolving around them.

From their close friends’ achie-vements and recognitions to the label’s very own mini milestone, each litt-le news that came to their knowledge was sweet, heart-warming and assu-ring.

”The stars have aligned for us to work with the talented, divined and long-time col-laborator, Zhong Lin once again. By working closely with us, she has graced uswith a fresh vision of motoguo through her unique palate and eye for peculiarity

Together, these positivity create layers of emotions which bore the veryessence of this collection. motoguo’s Spring/Summer 2021 collection is a por-trayal of love, happiness and blessedness towards their most cherished ones.

See the light at the end of the tunnel?
See the light at the end of the tunnel?
See the light at the end of the tunnel?
See the light at the end of the tunnel?
See the light at the end of the tunnel?
See the light at the end of the tunnel?
See the light at the end of the tunnel?
See the light at the end of the tunnel?
See the light at the end of the tunnel?
See the light at the end of the tunnel?
See the light at the end of the tunnel?

Posted by:Hot__Creative Studio

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