Motoguo SS21 is a portrayal of love and the celebration of life, this campaign reflects exactly just that. Motoguo invited characters of unique personality to join them in their very own little universe for a grand celebration.
MOTOGUO is an eponymous label, founded since 2015 by Moto Guo and business partner, Jay Perry Ang accompanied by co-creative director, Kinder Eng.
Formerly started as menswear label, motoguo has progressed into a gen-derless label where their collections are pushing the boundaries of gender,fashion and fluidity, progressively creating a space for anyone in between.
With the duo’s detailed institutions, precise visions and a certain inclination forromance, their collections are reminiscent of everyone’s childhood nostalgiaimmersed in whimsicality and playfulness, topped with a sparkle of cynicism.
During these hard times where everything seems to have halted, the label shifts focus onto the subtlety revolving around them.
From their close friends’ achie-vements and recognitions to the label’s very own mini milestone, each litt-le news that came to their knowledge was sweet, heart-warming and assu-ring.
”The stars have aligned for us to work with the talented, divined and long-time col-laborator, Zhong Lin once again. By working closely with us, she has graced uswith a fresh vision of motoguo through her unique palate and eye for peculiarity
Together, these positivity create layers of emotions which bore the veryessence of this collection. motoguo’s Spring/Summer 2021 collection is a por-trayal of love, happiness and blessedness towards their most cherished ones.